On November 16th, the "Premium Tile Quality at Unbeatable Prices, Creating a Win-Win Blue Ocean Future - DEER TILES Malaysia Factory Open House Month" was officially launched. More than 200 media representatives from China, DEER's distributor representatives, and Malaysian distributors jointly witnessed the manufacturing and technological strength of this Chinese ceramic tile brand, marking the full acceleration of DEER's localized layout in Southeast Asia.
With the official ignition and commissioning of the No.2 Kiln at DEER's Malaysia Factory, the brand's global production capacity has reached a new high. Boasting the core manufacturing strength of "three times higher efficiency and 50% lower costs," DEER is reinventing the localized production landscape of ceramic tiles in Southeast Asia. This strategic move is a crucial step for DEER to establish China's global supply chain sovereignty in the ceramic tile industry and serves as an important pillar of the brand's globalization strategy.
Localization Implementation, Globalization Acceleration: Creating a New Model for International Cooperation in Ceramic Tiles
On the event day, Nan Shunzhi, founder of DEER, comprehensively elaborated on the strategic deployment of the Malaysia Factory. Leveraging the three core advantages of "production capacity + brand + products," DEER is promoting regional cooperation towards high efficiency and win-win outcomes through its mature global strategies.
As the inventor of super wear-resistant ceramic tiles, DEER's self-developed national invention patent technology for super wear resistance has undergone four iterations, achieving a world-class wear resistance of over 6,000 revolutions. To date, DEER holds more than 70% of China's super wear-resistant invention patents and has obtained the German Rhine Super Wear Resistance Certification, as well as super wear-resistant invention patents in the United States and the European Union. Its products are exported to 68 countries and regions including the United States, Germany, and Italy, serving high-end projects such as Sheraton Hotel Malaysia, Marriott Hotel Kuala Lumpur, and Hilton New Zealand. DEER has formed a global momentum of "leading global super wear-resistant patents, leading global sales of super wear-resistant ceramic tiles, and explosive global terminal sales." It is an authoritative certified China's Ceramic Tile Growth King, one of China's Top 10 Ceramic Brands, and the world's No.1 brand in super wear-resistant ceramic tile sales.
Mr. Nan stated that the establishment of the Malaysia Factory is a key milestone for DEER to replicate the successful model of "Made in China" in Southeast Asia. It also helps address industry pain points in the Southeast Asian market, such as non-wear-resistant ceramic tiles, long import cycles, and high production costs. Through the combined model of "Chinese original technology + local manufacturing in Malaysia," DEER has built a localized delivery system characterized by "fast speed, high efficiency, and low costs," providing regional partners with long-term cooperative solutions of "strong brand + high-quality products + efficient production."
Relying on an AI-enabled highly automated manufacturing system and lean management capabilities, DEER's Malaysia Factory has increased production efficiency to three times that of local similar factories while reducing costs by approximately 50%, achieving extreme cost reduction and efficiency improvement, and offering customers an efficient alternative for local delivery. Meanwhile, DEER will drive development through the "dual-engine" of online sales and offline activities, injecting tangible growth momentum into the Southeast Asian market with the triple guarantee of "strong brand + top-tier quality + fast delivery."
To further promote win-win cooperation, DEER simultaneously launched two major cooperative initiatives: first, the "DEER Ceramic Factory Technology Sharing Program," which opens up the production line resources and process technology of the Malaysia Factory to cooperative brands, providing customized production and OEM services; second, the opening of the "Production Line Monitoring System," allowing cooperative developers to real-time monitor the entire process of raw material inspection, production progress, and quality inspection data, ensuring visual traceability of the entire production process. This transparent cooperation mechanism lays a solid foundation for long-term and stable win-win cooperation between both parties.
Hot Product Sales, Commissioning of No.2 Kiln at Malaysia Factory, and Accelerated Global Production Capacity
With the continuous surge in global demand for high-quality super wear-resistant ceramic tiles, DEER's overseas orders have grown rapidly, and products have repeatedly faced periodic supply shortages. To strongly address the gap in terminal sales, on November 16th, the No.2 Kiln at DEER's Malaysia Factory was officially ignited and put into production, fully releasing a new round of high-efficiency production capacity, and further expanding and accelerating the brand's global supply system.
Up to now, DEER's six major global production bases have entered full-load operation simultaneously. As a strategic fulcrum for the brand's overseas supply, the Malaysia production base has entered a phase of multi-line parallel and full-speed operation. With the full commissioning of new production lines, DEER's overall shipment capacity will achieve exponential growth, effectively supporting the explosive order demand from terminals around the world, alleviating supply shortages, and further consolidating DEER's position as a "Top 30 Global Ceramic Tile Producer."
Miu Bin, President of the China Building Sanitary Ceramics Association, attended the event and highly praised DEER's pioneering exploration in the internationalization process. He believed that the establishment of large-scale manufacturing bases overseas by DEER has opened up a new path for the industry to "go global" and injected strong vitality into the local market. He expressed his expectation that DEER will take Malaysia as a fulcrum, continuously expand its influence, and further grow stronger in overseas markets.
During the Open House Month, DEER's Malaysia Factory is fully open for visits to global partners. Through three major areas—brand exhibition, core patents, and production line glazes—it comprehensively showcases the scale of DEER's global manufacturing network, allowing guests to intuitively experience the core manufacturing strength of precise quality control and efficient delivery. It is particularly noteworthy that currently, no local ceramic tile brand in Malaysia has obtained the German Rhine Certification. As the first Chinese ceramic tile brand in the world to receive this certification, DEER's technological advantage has undoubtedly formed a significant generational gap in the Southeast Asian market.
The ignition and commissioning of the No.2 Kiln at the Malaysia Factory and the launch of the Open House Month not only represent another leap in DEER's production capacity structure but also a key node in DEER's deepening globalization layout. Currently, DEER has formed a global matrix integrating technology, products, brands, and production capacity, with sales and delivery networks covering core regions such as Southeast Asia, Europe, and the Middle East. DEER's direct warehouse sales model for super wear-resistant ceramic tiles is accelerating its overseas deployment, injecting strong growth momentum into global terminals, and the brand's globalization pace will further accelerate.
